540-Week 3- And The Survey Says...

This week my group put together our survey. I never realized how challenging this could be. Our approach to the assignment was to use a simple idea that would help us focus on the actual survey process. What is most important is the ability to create questions that will provide a database of valuable information that can actually be analyzed and used! By looking at the data we collected, we were able to identify how we could have fine tuned our questions to provide more useful information. I appreciated going through the process of having to evaluate the collected data with a purpose. It helped me to understand how survey information can and is used. I don't think the average person has this understanding, which is why marketers are able to manipulate the public. Everyone is familiar with the commercials that proclaim 4 out of 5 dermatologists/dentists/doctors/so-and-so's use a given product. Now, I am listening to statistics with a new ear.